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Moments Worth Sharing

Moments Worth Sharing

Author: Fujifilm Print Life Admin

Author: Andrea Zetino

In our current digital age, many people don’t see the value of printed photographs. Globally, over 1 trillion photos are taken every year, of those photos, only 1 out of 100,000 are ever printed, the rest represent memories that are lost forever.

Our Printlife movement was created to realize one mission. We wanted to reignite people’s passion for physical photographs, reacquainting them with the joys of preserving and sharing their most precious memories. An ambitious project, Printlife’s heartfelt spots aimed to inspire the preservation of all of life’s special moments—both big and small. 

We’re overjoyed to see that Printlife has taken on a life of its own, inspiring people around the world to capture, print and share their favorite memories. The Printlife movement even won Campaign of the Year and Best in Film & Video at the 2018 North American Excellence Awards.

The positive reception we’ve experienced to date is extraordinary; it’s an honor for us to be able to inspire, educate and awaken people to the power of printed photographs.